Hrithik Roshan to sell Coca Cola

After selling Hero Honda, Sony Ericsson W200i, Biscuits, Bollywood hunk Hrithik Roshan will be seen selling Coca-Cola. The theme is based on Jashan Mana Le, where a group of youngsters land up late one night and finding all the shops shut, they follows a tryst with Hrithik and goes for a magical ride, which leaves them in awe. Finally, the cold drink brings life to the moment and transforms it into a celebration.

Speaking on the occasion, Venkatesh Kini, vice-president (marketing), Coca-Cola India said that with the approach of summer they have decided to take the brand communication to the next level. They are pretty sure of the success of their new campaign and the new design of the bottle. They believe that the ad will definitely lure the people to take more sip of it.

The advertisement is filled with fun, enjoyment and exhilaration. The ad is mainly framed for the young generation but it will have mass appeal. Aamir Khan is a brand ambassador of Coca-Cola and it has been tentatively decided that the next campaign of the cold drink will feature its brand ambassador Aamir Khan. Hope Hrithik will be able to sell cola well.