Godrej today launched its improved and expanded Cinthol range of soap, talc and deo promising '24-hour Confidence' unleashed by Bollywood hunk Hrithik Roshan, as the new brand ambassador in the northern region here. Cinthol, the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), now offers a Deo range of soaps, talc and deo sprays in three exciting fragrances - Classic, Cologne and Sport in a trendy new packaging in the northern region which contributes to over 20 per cent of the company's total sales. It also offers Cinthol fresh soap and Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes ''a sense of adventure, zest and action''. ''Hrithik Roshan with his boundless energy and passion to excel was our obvious and most appropriate choice for Brand Ambassador. He exudes Confidence and doesn't stop till he meets the high benchmarks he sets for himself,'' Dr R k Sinha, COO Operations and Marketing, GCPL, said. It's an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about 24-Hour confidence, energy and a 'Don't Stop' attitude it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle & attitude,'' Cinthol Brand Ambassador, Hrithik Roshan asserted in his message.
Hrithik, scheduled to personally launch the product was unable to come to the City Beautiful as he was undergoing physiotherapy for a nagging knee-problem.
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